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Tips for Your Retail Campaign This Holiday Season

· Displays

It’s no secret that the holiday shopping season can make or break a retailer’s entire year. A booming season can lead to soaring profits, while failure to capture holiday shoppers’ revenue can wreak havoc on finances. So, what can you do to make the most of the holiday season? Be sure to keep the following tips in mind.

  1. Bundle products together. Bundling is an excellent way to entice consumers to spend their holiday shopping dollars. By bundling a number of different products together at a discounted price, you can encourage higher spending.
  1. Run flash sales. Most retailers run one long holiday sale. But believe it or not, research suggests that running several smaller “flash” sales are actually more effective. In fact, email click-to-open rates tend to be much higher for flash sales than for regular sale campaigns. Why? Well, flash sales – especially those that are only available for a few days or even a few hours – create a sense of urgency, encouraging customers to purchase quickly. Therefore, these short and sweet flash sales can drive more sales than an extended holiday sale.
  1. Offer free shipping. Free shipping is an excellent way to get holiday shoppers to spend more this holiday season – particularly when you offer it over a specified amount (such as free shipping for orders over $30 or free shipping for orders over $50). Research shows that over half of all customers have previously bought an extra item just to qualify for free shipping.
  1. Reward your most valued customers. Don’t just cater to the bargain hunters during the holiday season. Instead, take the time to reward your best customers. That means figuring out who your most profitable customers are and sending them tailored promotions. You might also consider sending your long-time customers gift cards or special offers to encourage them to spend. Remember, when planning holiday sales and promotions, focus on where the money is.

The bottom line? With a little bit of planning and creative thinking, you can maximize your customers’ spending this holiday season to get a lucrative year on the books.

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US Retail Sales Surge

· Displays

US retail sales are on the rise. In September, retail sales saw their biggest increase in the last two years, jumping up by about 1.6 percent according to the US Commerce Department. Experts say this growth has likely been fuelled by reconstruction and cleanup efforts in the aftermath of both Hurricane Irma and Hurricane Harvey, meaning the growth could be an anomaly that is the product of market volatility as opposed to the start of a long-term trend of dramatic growth in sales.

The hurricane has driven up the demand for building materials and motor vehicles as people sought to repair homes and replace cars as well as a host of other goods damaged by the hurricanes. For example, sales at gardening retail stores and building material stores also increased significantly last month, growing by an estimated 2.1 percent. Sales for gasoline also increased considerably, with a 5.8 increase in sales at service stations, which was the largest increase reported since February 2013. However, it should be noted that sectors less significantly influenced by the hurricanes – such as clothing and electronics – did not see such high levels of growth.

While this level of growth in retail sales is unlikely to be sustained in the long term, it is a good sign. It is an indication of an increasingly healthy macroeconomic picture, which analysts says is characterized by resilience in the labor market as well as increased consumer spending. Gross domestic product (GDP) expanded in the third quarter by about 2.6 percent. This is expected to increase to 2.9 percent in this year’s final quarter. Moreover, wages have risen at a quicker pace than prices over the past few months, while consumer confidence reportedly continues to increase.

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Is the Significance of Black Friday Decreasing?

· Displays

The holiday season is expected to bring in a staggering $1.05 trillion in sales this holiday season. It used to be that Black Friday was a key day for retailers to capture a significant chunk of these sales. But is the significance of Black Friday decreasing?

When it comes to holiday shopping madness, it would seem that the infamous “Black Friday” is no longer the headline event for many consumers. According to recent research conducted by the consultancy PwC, just 35 percent of consumers say that they plan to get the majority of their holiday shopping done on Black Friday. That’s down from 59 percent in 2015 – close to a 25 percent decline in just two years.

The main issue is that retailers are increasingly rolling out their biggest sales to consumers well before Black Friday to ensure they get to capture more of consumers’ holiday shopping dollars. For example, both Sears and Kmart inaugurated sales on November 1st that offered their loyalty members up to a 50 percent discount on all items in stores all the way through November 25. Walmart actually began rolling out its seasonal discounts for holiday shoppers in mid-November as did Target.

“We’re definitely seeing a decreased significance in Black Friday,” Dawn Eber, a partner at PwC’s US consumer markets risk assurance division, told USA Today earlier this month. “Consumers know when the sales are. They’re becoming more adept at their online shopping and walking into the stores on that particular day doesn’t bear as much of a return in terms of pricing, which still is the number one driver.”

The bottom line? For many consumers out there, it is no longer necessary to hit the stores at 5 a.m. the day after Thanksgiving to score the best deals for the holiday. With that being said, however, it is unlikely to disappear completely – and the day does still have some fans. For many, it remains a fun social event with friends and a good way to kick off the holiday shopping season.

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NYC’s Most Famous Holiday Window Displays

· Displays

When it comes to the holiday season, one of the best parts of holiday shopping is seeing all of the gorgeous window displays. And when it comes to holiday window displays, few cities offer displays as impressive as those of New York. When meandering through the city in December, here are the displays you absolutely won’t want to miss:

  1. Saks Fifth Avenue: Saks Fifth Avenue is known to have what is arguably among the most ostentatious of all of New York City’s holiday window displays, and this year is no different. The theme for Saks’ 2017 display is “Land of 1,000 Delights.” The display boasts heaps of colorful candy – from jumbo swirl lollipops to mountains of rock candy – as well as cutting-edge fashion. The best part of all? Six windows display animations of Clara and the Mouse from the famous “The Nutcracker” frolicking among all of the sweets.
  1. Tiffany & Co: Famous New York jeweler Tiffany & Co. doesn’t spare any expense when it comes to putting together a truly impeccable holiday window display. The display – called “Make the World Sparkle” – is certainly not one to be missed.
  1. Barneys: New York icon Barneys is putting on a holiday window display this year with the theme “Love, Peace, and Joy.” The retailer has eschewed the typical Santa-filled holiday displays in favor of artwork by the likes of Rob Pruitt, Ebony G. Patterson, and Nick Cave that channel the love, peace, and joy theme.
  1. Lord & Taylor: The Lord & Taylor holiday display, known as “Enchanted Forest,” promises to take those passing by on a whimsical holiday journey. Comprised of five windows total, each of the windows depicts a winter wonderland scene. Together, they feature close to three dozen hand-sculpted animals, hundreds of LED lights, and foot after foot of garland.
  1. Bloomingdale’s: The Bloomingdale’s holiday display is bound to dazzle passerby. It takes Christmas lights to a whole new level. The retailer has paired up with various visual artists to create ornate holiday chandeliers. At the end of the holiday season, the chandeliers will be auctioned off, with all of the proceeds going to charity.

In conclusion, the window displays of these New York retailers are bound to leave you impressed and are certainly worth a visit!

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Will the Holidays be Happy for Retailers?

· Displays

Christmas Mall

According to the National Retail Association, American consumers are expected to shell out $682 billion in holiday shopping this year. That works out to be around $660 per consumer on average, though millennials will spend less ($431), while baby boomers will spend more on average ($800). And given the current state of the economy – unemployment is down, wages are up, and the Consumer Confidence Index has hit its highest levels in 17 years – there are indications that this year could go even better than planned for retailers in terms of holiday shopping.

However, while $682 billion is quite a good chunk of money, that isn’t to say that the holidays will be equally happy for all retailers this year. It turns out, more and more customers are planning to skip the stores altogether and head straight to the web to make their holiday purchases. A full 84% of shoppers plan to do their holiday shopping online this year, and this year is expected to be the first year that online sales in the holiday shopping season (defined as November and December) exceed $100 billion.

“The dynamic is shifting dramatically towards an online shopping-from-your-couch experience,” David Bassuk, co-head of retail for consultancy AlixPartners recently told the Financial Times. “It’s no surprise that traffic is way down in the stores, and even in the store [shoppers] are using their phones to check prices.”

Major department stores like Nordstrom, JCPenney, Macy’s, and Sears will suffer the most from the lack of foot traffic. Others, however, are trying to adjust. Walmart, for example, has tripled the number of items it sells online in preparation for this year’s holiday shopping, trying to poise itself to compete with online retail giant Amazon.

The bottom line? The holidays won’t be equally happy for all retailers out there. Online retailers are likely to do well and benefit from customers’ increased desire to shop from the comfort of their own homes on a smartphone. Traditional brick-and-mortar retailers, however, are likely to continue to struggle.

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Mannequins Used to Slow Traffic

· Displays

An anti-speeding campaigner in the UK tried to use a “sexy mannequin” to catch speeders’ attention and slow them down – but is now being accused of distracting local drivers and creating a hazard.

Julia Askew reportedly placed a life-sized mannequin known as “Betty Go-Slow” along a country road notorious for speeders. Betty was outfitted with a sign reading chiding speeding drivers to slow down. Askew reportedly clothed the mannequin in eye-catching clothing – including miniskirts and low-cut tops – in an effort to grab speeding drivers’ attentions. Betty has even reportedly been seen holding a bottle of the wine at her position on the side of the road.

“At first I just put up the sign, but then I thought it would be nice to have a bit of fun with it. Initially, I dressed her in a high-viz police jacket, and I think that worked for a lot of people. But it is possible that these latest outfits get the most attention. Where I live is the first bend after the 30 mph sign, so people come round here really fast,” Askew told the Telegraph. “There is no pavement, and people are too scared to walk on the road it is that dangerous. They will jump in their car just to drive 50 yards.”

However, not all locals are pleased with the solution to speeding that Askew has developed. Some insistent that she is distracting drivers and that the mannequin is just a tragedy waiting to happen.

Still, however, Askew does enjoy a strong backing with the local community, with many publically supporting her on Facebook. Askew herself has even reported that several people have told her that the mannequin has forced them to reduce their speed.

While Askew does still have her mannequin up, she is trying to get a more permanent solution in place: a speed sign. She has reportedly joined the local council in an attempt to get one placed along the side of the road.

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How Can Excess Retail Space Be Put to Good Use?

· Displays

With the rise of online shopping, many major retailers now have bigger physical footprints than necessary. This leaves retailers wondering what to do with all that extra space. Increasingly, they are coming up with an innovative solution: shared retail space.

For example, John Lewis was considering devoting some of the retail space in its large stores to a co-working arrangement. Similarly, British supermarket Tesco is considering share some of its space with a Currys PC World. These kinds of arrangements are certainly unorthodox. However, they do have major benefits.

Ultimately, this kind of trend could lead to the rise of “one-stop-shop” retail stores, giving shoppers the ability to find more in just one place. In theory, this could allow brick-and-mortar stores to compete with major online retailers, like Amazon, more effectively by giving customers the ability to find a variety of types of products in just one place. As opposed to a mall or shopping center, consumers can actually purchase a variety of different goods from different retailers all in one place.

“This is a matter of giving shoppers more to look at in one place and, in effect, becoming more like the web, but giving customers the chance to look, see and feel a product before a purchase is made,” John Ryan explained in Retail World.  “As such, the more this is done, the better for bricks-and-mortar retailers, even if they do have a big online presence themselves.”

Of course, there are concerns about competitiveness. It would be difficult for two stores with competing inventory to co-habitat. Nevertheless, creative arrangements between retailers seeking to maximize the use of space open a new world of possibilities for both consumers and retailers.

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The 5 Key Benefits of Wall Standards & Perimeter Outriggers

· Displays

Pipeline-Wall-Unit

Wall standards and perimeters outriggers are a must have for any retailer. Wall standards are mounted right on the wall and are typically used with brackets, hang rods, and waterfalls. One the other hand, a perimeter outrigger’s weight is transferred to the floor as opposed to the wall, which allows for heavier loads. Both wall standards and perimeter outriggers offer a number of benefits to retailers. Let’s take a look.

  1. Create clean, elegant lines. Perimeters and outriggers are a great way to create clean and elegant lines around your store, helping craft a sleek and organized look. When positioned correctly, wall displays can even help you position products so that they catch the eye of customers as they move around your store, helping you sell even more products.
  1. Easily create different configurations. Wall standards and perimeter outriggers are quite versatile, so it is easy to create a number of different configurations that can be adapted and accessorized as appropriate. They come in a variety of weights that range from medium to heavy duty, so they can easily accommodate a range of display needs. They are also available in a number of different materials.
  1. Give your store a logical layout. Because you can easily create different configurations that are neat and compelling with wall standards and outriggers, it is easy to give your store a logical layout. This can help customers make their way through your store efficiently, ensuring an orderly and logical flow.
  1. Efficiently utilize wall space. It’s no secret that maximizing wall space is one of the keys to making efficient use of space in your store. The goal should be to display as much as you can on your walls while still maintaining a look that is sleek and clutter free. Luckily, wall standards and perimeter outriggers can do just that, ensuring that your wall space is put to good use.
  1. Minimize maintenance requirements. Wall standards and perimeter outriggers are durable, which means they can survive the test of time. This can lower maintenance requirements, ensuring that you have durable and long-lasting displays.

The bottom line is that wall standards and perimeter outriggers are the foundational elements of every great wall display system. Investing in high-quality wall standards and outriggers is an excellent way to ensure you have durable and eye-catching displays in your retail store.

For more information visit Subastral Inc Wall Display Racks

 

 

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UK Retailers Need Workers after Brexit

· Displays

Brexit

Retail stores in the UK are warning that shoppers across the country will see higher prices in stores unless the retail sector is able to retain all European Union (EU) workers after Brexit. While EU workers technically only account for around 6 percent of the retail industry’s workforce in the UK, they are concentrated in warehouse and distribution positions. Labor shortages in these positions could ultimately lead to price increases.

While the UK hasn’t yet officially left the EU, the effects of Brexit are already being felt. UK retailers are already reporting that some of their EU employees have left the UK during ongoing uncertainty regarding the status of EU migrants in the country after formal Brexit proceedings. Half of the retailers in the UK reported that this is a concern for their EU employees, and it is estimated that one out of every five retailers had already suffered staff losses as a result.

“It is not right that 16 months after the referendum these people still don’t have the security they need to continue their lives,” BRC chief executive Helen Dickinson recently told the BBC. “And from our data, it is clear that unless we have the right structures in place to support retailers to attract, recruit, and retain workers, consumers will soon start to see and feel an impact as they shop.”

The UK government has said that it remains committed to developing an immigration system that reflects the interests of Britain after Brexit and that it will consider the views of businesses in developing and implementing this. It remains unclear, however, what the government’s plans are, fuelling ongoing uncertainty.

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Shopping Trends Changing Retail

· Displays

Consumer shopping trends are changing – and that’s having a significant impact on retailers across the world. The biggest change? The shift from single-item seasonal pieces to modular multi-season purchases.

Historically, consumers have tended to shop for clothing based on the season – for example, going out to the stores with the purpose of refreshing their summer wardrobe in May before the weather got hot. But research suggests that consumers are moving away from this trend. Analysts say that consumers are more focused on making modular purchases – or purchasing items that can easily be paired with other items – rather than single-item seasonal purchases.

Retailers aren’t used to this – and it is having a negative effect on sales.

“There are twin evils at play here. The discounting going on and retailers not knowing their customers well enough to know what they want,” retail analyst Richard Hyman told the BBC this year. “In 90 percent of the trading weeks in 2016, more than half the retailers in the fashion market had some sort of sale going on.”

In other words, the seasonal sales don’t align with customers’ purchasing patterns, and that puts downward pressure on sales. First, it leads consumers to believe that if they just wait long enough, the item they want will inevitably go on sale. Second, it erodes trust between retailers and consumers, with consumers believing that items ultimately are overpriced to begin with.

So, what does it take for a retailer to be successful in this world? Well, it turns out that it is all about agility.

“The fashion retailers that are doing well right now are the ones that are managing to keep all the balls in the air at once – having the right product, at the right price, in the right place, at the right time,” retail consultant Graham Soult told the BBC. “It’s where chains like Uniqlo and Zara benefit from controlling their own supply chains, and being really agile in getting new stock into store quickly when it’s needed.”

 

 

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