Store Fixtures

The frontline in the battle for the retail dollar is the shop window. Here a dynamic approach to visual presentation using drama, comedy and shock value is the key to making your store standout in the ever more competitive marketplace. The lines between fashion, celebrity and entertainment are becoming ever more entwined in the [...]

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At a glance, many retail centers still proclaim the unmistakable evidence of recession; closing sales and vacant premises are everywhere. But is it wishful thinking to believe that in spite of this there are signs of a revival?
As a Californian I equate the current situation to the effects of our perennial wildfires. These regular and [...]

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Denim sales continue to soar as consumers feel more assured by a costly price tag that what they are purchasing is the ultimate jean fashion statement. This is great news for apparel retailers who can now focus a larger part of their stores or even specialize entirely on this classic article of clothing.  Over the [...]

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Stay abreast of prevailing trends and create frequent themed displays that focus attention on current fashions, generate interest and boost sales. Nearly all retailers plan sales around the usual holidays but you shouldn’t let a shortage of upcoming seasonal events stop you from creating your own special event sales. The most important thing in these [...]

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Small business owners of every description are anxiously looking for a revival in the economy and facing the same problem – how to deal with the serious decline in business? The dilemma the business person faces is how to market a business when cash-flow is uncertain and resources already strained. Spending scarce dollars on ineffective [...]

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On a recent visit to a local shopping center to observe what’s currently happening on the retail end, I noticed the well known affordable fashion retailers seemed to be having brisk activity in their stores in spite of prevailingly gloomy retail news. Reports of cautious/reluctant consumer spending don’t seem to have discouraged certain large European [...]

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