Retail planning that relies too heavily on retail psychology is to the shopper what fast food is to nutrition; the convenience is undeniable if we are content to forgo the notion of free choice and be reborn as retail-chain-clones. Most of us are guilty of it, at least from time to time, but to stretch [...]
Entries from June 2010
Retail Design
June 13th, 2010 · No Comments · Retail, Retail Store Merchandising
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Retail Display Tips
June 2nd, 2010 · No Comments · Visual Merchandising
In-store retail design and display exert a powerful influence on customer behavior making it one of the most results orientated and cost effective forms of marketing for your business.
Keep in mind the following general guidelines when creating effective, eye catching points of sale displays for your store.
The assembled visual elements of your display should balance [...]
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