Female Dress Form Displays

$165 at www.subastralinc.com

Female dress form displays remain the par excellence displays in today’s fashion retailer’s promotional tool kit. All other retail displays with the exception of mannequins are little more than stock organizers; essential and functional in their own right but lacking the dress forms ability to proclaim, advertise and excite enthusiasm for an outfit.

Female dress forms are suitable for use in conjunction with a wide range of retail apparel. A dress form will enhance the presentation of popularly priced clothing as well as enabling the quality and detailing of more select attire to be fully observed and appreciated.

Successful apparel retailing relies for its effective operation on fantasy and projection. Potential customers instinctively paint themselves into the picture the retailer creates and this is where the power of the dress form lies. Dress forms remove the sketchiness from our mental screens instead expressing the outfit on offer with compelling physicality that stimulates the customer’s real world senses to act in conjunction and perhaps propelling them towards the checkout!

$166 available at subastralinc.com

Men’s fashion retailing has grown beyond the department store with the evolution of boutique-style shops catering solely to the demands of today’s style-savvy male customer.

Not so long ago men’s clothing suffered from limited selections with the most stylish brands only available through very rare haute boutiques and gentlemen’s outfitters. The expansion in this retail sector has created more options, higher expectations and greater demand. Fueling this growth are the glossy guy-lifestyle magazines as a result of which, men are turning into fashion aficionados and are now more likely to spend considerably more than $100 for a pair of jeans and over $50 for cool t-shirt.

The way in which the male customer shops, is still quite different from the female shopper. The male shopper usually knows what he is looking for and goes to a store specifically for that item, where a female shopper is more likely to browse until she finds something that peaks her interest. This is why the male dress form or suit display forms are so important to men’s clothing stores; the male shopper doesn’t spend a lot of time visualizing outfits and potential combination’s. The male dress form allows clothing combination’s to be fully dressed and taken in at a glance. These display forms can be placed throughout a store and in addition to being a compelling making tool, they help to simplify the male shopping experience.