Store Fixtures

The January 2010 edition of the National Jeweler Magazine featured a section on jewelry packaging and display in which it considered various aspects of branding and visual merchandising – a subject well worth emphasizing. (Particularly as we at Subastral Inc had our own wrought iron bracelet display prominently featured!)
The most accomplished merchants have long used [...]

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Dress form displays from $144 – $399 available at subastralinc.com
Good quality dress forms are purpose-made displays for attractively merchandising clothing. The body of the display is a molded form covered with a neutral pinnable cloth or linen fabric. The form displays from the neck, ending at the thigh area and is set on a pole atop [...]

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Retail merchandising is a powerful tool and can dramatically increase sales if done right.  Display potential clothing combinations together,  aim to group items together on the racks to create colorful and contrasting rhythms that are well composed visually.  Not only does this simple method draw attention to the items displayed, the visual order will harmonize within [...]

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The frontline in the battle for the retail dollar is the shop window. Here a dynamic approach to visual presentation using drama, comedy and shock value is the key to making your store standout in the ever more competitive marketplace. The lines between fashion, celebrity and entertainment are becoming ever more entwined in the [...]

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Denim sales continue to soar as consumers feel more assured by a costly price tag that what they are purchasing is the ultimate jean fashion statement. This is great news for apparel retailers who can now focus a larger part of their stores or even specialize entirely on this classic article of clothing.  Over the [...]

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Stay abreast of prevailing trends and create frequent themed displays that focus attention on current fashions, generate interest and boost sales. Nearly all retailers plan sales around the usual holidays but you shouldn’t let a shortage of upcoming seasonal events stop you from creating your own special event sales. The most important thing in these [...]

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Small business owners of every description are anxiously looking for a revival in the economy and facing the same problem – how to deal with the serious decline in business? The dilemma the business person faces is how to market a business when cash-flow is uncertain and resources already strained. Spending scarce dollars on ineffective [...]

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In today’s competitive retail world stores need to be ever more conscious of
creating an inviting and well projected character if they are to survive and
thrive where others fail.

Shopping in the US today is considered by many to be a leisure activity and as
such the store owner needs to consider how their store is to be [...]

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Merchandise featured items along with complementary accessories, additions and upgrades within a well focused retail area. The display you present should visualize and inspire with multiple combinations and suggested options. Always allow room for the customer to further explore and find coordinates even though, in reality, what you have assembled are all potentially [...]

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Merchandise display considered as an integral part of store interior design is a concept frequently overlooked by store owners. But store fixtures are an essential component in creating an environment full of visual appeal for prospective customers. Think of your store fixtures as an artists canvas onto which you can creatively ‘portray’ your merchandise. The [...]

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