Displays offer a visual glance into a stores image. One of the most important store fixtures a retailer has to consider, is the display table. This is usually the first display of merchandise a consumer will come into contact with, which makes it a great area for impulse shopping. The display table used should be as inviting as the items merchandised. Displaying colors and categories that tell a story, such as, jeans, tops, sweaters and handbags work well on tables. Merchandise should be folded and arranged through out the day, keeping it tidy and inviting – consumers are less likely to approach a display table that is messy and jumbled.
Displays – Using display tables in a retail environment
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