The front-line in the battle for the retail dollar is the shop window. Here a dynamic approach to visual presentation using drama, comedy and shock value is the key to making your store standout in the ever more competitive marketplace. The lines between fashion, celebrity and entertainment are becoming ever more entwined in the fashion apparel industry so an opportunity to indulge in a bit of theatrical showmanship should be relished.
Let loose with a bit of humor, be risque and if you are looking for inspiration read the newspaper. Displays that reflect our times will be more significant and memorable than the run-of-the-mill marketplace generics we are accustomed to.
When creating a window display it is useful to measure the dimensions of the display area and sketch out some provisional ideas then assemble the props and fixtures you intend to use and experiment with alternative configurations. A bit of creativity and a lot of trial and error will ultimately win the day!
