The back-to-school shopping season is already well underway and Macy’s has taken a unique approach. The department store is working hard to appeal to the younger generation by incorporating social media like TikTok and Snapchat. All Brand New Campaign The integration of Snapchat and TikTok are part of Macy’s “All Brand New” campaign. This campaign […]
With the growing demand for convenience when it comes to shopping, it is no secret that shopping online has grown in popularity. What many people and retailers do not consider, however, is the popularity and convenience of buying online and picking up in-store. This is one way to get items within a few hours without […]
Popular social media platform Snapchat has collaborated with Shopify to release its Shop and Cop channel. This is a dedicated shopping channel within the application that features limited-time deals as well as exclusive offers available on Shopify. Finding and Filling the Channel The channel is in the Discover section of Snapchat, and it will be […]
As a retailer, one of your main goals is increasing sales, which you can do by getting the attention of potential customers with a floor display and other design elements. Just like with other retail displays, the floor display will have a significant impact on whether customers decide to stay in your store and keep […]
Shopify is one of the leading platforms for retailers who want to expand their sales by selling products online as well as in their brick-and-mortar stores. This e-commerce platform recently made headlines with the rollout of Fraud Protect for Shopify Payments, a product announced earlier in the year. At the moment, the product is just […]
Brick-and-mortar retailers face several challenges in today’s competitive market. Retail stores must compete with both nearby businesses and large online marketplaces. E-commerce sales continue to grow because many shoppers value the convenience of buying products online and having them delivered directly to their homes. To remain competitive, physical stores need to adopt strategies that encourage […]
Use Window Displays to Increase Foot Traffic As a retailer, your window display is one of the best ways to attract new customers. Think of your display as a form of visual marketing that you can quickly update to match seasonal trends, promotions, and changing customer interests. To maximize the effectiveness of your retail window […]
Retail displays play a major role in attracting customers and increasing sales. As millennials continue to dominate the retail market, stores must adapt their merchandising strategies to match their expectations. Modern shoppers value organization, comfort, and technology. With a few smart adjustments, you can create retail displays that appeal to millennial customers and encourage them […]
Amazon Prime Day is Amazons mid-year sales blitz where Amazon Prime members can shop for deeply discounted sale items. Even non-members can sign up for a 30-day free trial membership and take advantage of the discounts. The sales racked up during the 2018 event are estimated to be around $3.4 billion from 100 million products […]
When most people picture mannequins, they imagine the traditional static ones. However, this type of retail display has significantly advanced over the years. Now, moving or animatronic mannequins are gaining in popularity. Moving mannequins show off your clothing just as the static ones do, but they can take your display to the next level. Show […]