Stay abreast of prevailing trends and create frequent themed displays that focus attention on current fashions, generate interest and boost sales. Nearly all retailers plan sales around the usual holidays but you shouldn’t let a shortage of upcoming seasonal events stop you from creating your own special event sales. The most important thing in these testing times is to keep stock turning over and concocting reasons for sales that will amuse and catch attention, makes good sense.
Stage regular themed events and always seek out opportunities – perhaps in today’s economic climate a rescessionista display and sale would be very apropos. Perhaps it could feature affordable trends and celebrity looks supplemented with clippings from magazines that feature the celebrity fashions and the affordable ways to create the same and similar looks. Events like this can breathe fresh commercial life into a boutique during these non seasonal sales months.
Look for ways to promote products based on current events and if you can raise a wry smile in the process your business will become memorable. A local (and rather eccentric) boutique here in Los Angeles staged an After-Shock Earthquake Sale within 24 hours after a very minor tremor now that’s grasping an opportunity!
