Female Dress Forms

There are no other more powerful marketing tools available to the retailer of women’s fashions than well merchandised female dress forms. Female dress forms manifest an image a potential customer can identify with and instantly adopt – no deferred gratification here; the customer encounters the emotional trigger in circumstances in which they can take immediate action by purchasing the desired items. Simply put, the pleasure of imitating or replicating the image portrayed by the female dress form is very often the reason why women buy.

But female dress forms are not just powerful marketing and visual merchandising tools. Female dress forms can also contribute a strong decorative element to the overall retail scheme and reinforce the atmosphere of quality within a boutique.

At Subastral Inc we supply a varied and select range of female dress forms of unsurpassed quality. All our female dress forms are covered in linen or jersey fabric with a pinnable underlay. The pinnable underlay allows the visual merchandiser to arrange the presentation of the garments on the female dress form with total control so that they display the apparel with absolute perfection.

Many of our female dress forms have been designed with a side pole socket making it easy to display, pant, jean and trouser combinations simply by inserting the pole through the leg. The female dress form with the shelf combination makes it possible to merchandise coordinating accessories such as shoes, handbags etc with an outfit.

Subastral Inc. also supplies professional dressmaker dress forms and dress form mannequins. These are industry standard professional quality dressmaker forms for fashion designers and seamstresses but our dressmaker forms are equally suitable for use on the retail floor where their utilitarian chic evokes the glamour of the design atelier.