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Shoe Giant DSW Is Offering Even More In-Store Nail Salons While Competitors Close Their Doors

· Retail, Retail Business, Retail Store Marketing

With many large retailers struggling to stay in business with the increase of online sales from platforms like Amazon, those that remain are using their creativity to deliver an enhanced customer experience. In the case of DSW, the shoe giant has already tested in-store nail salons and will be expanding this test.

Testing the Nail Salons

In 2017, DSW partnered with W Nail Bar, a natural partnership, as both companies have their headquarters in Columbus, Ohio. Starting that year, nail salons appeared in two DSW store locations within the city of Columbus.

Now, DSW will be adding nail salons to five more of its retail locations in Dublin, Ohio; Washington, D.C.; and Austin, Texas. This will bring the total up to seven stores where customers are able to get their nails done before or after they go shoe shopping. The idea is that customers can buy sandals and get a pedicure at the same location so everything will look perfect.

According to reports, a full-service manicure starts at $30 with a pedicure starting at $49. Some of the locations will also offer beverages like wine and/or waxing services. Those who visit the salon can also accumulate points via the DSW rewards program.

The Nail Salons Have Already Shown Success

According to the president of DSW, Bill Jordan, the company has already seen great success with the inclusion of nail bar services within their retail locations. Jordan says that this service engages customers and also helps customers engage in self-expression, which then creates loyalty. The presence of the nail salon also encourages repeat visits to the stores, which gives shoppers the perfect chance to browse new shoes.

Roger Rawlins, the DSW Chief Executive Officer, has also talked to media outlets about the expansion of the in-store nail salons. Rawlins points out that retailers need to create “differentiated experiences” as a way to attract as well as retain customers. The focus needs to be on services and experiences that are not possible via online shopping, such as manicures and pedicures. Rawlins also indicated that about a quarter of salon patrons will buy shoes, spending about 60 percent more on that footwear than they would have before the salons were there.

DSW Is Doing Well, Competitors Are Not

Within the past year, the DSW stock rose nearly 48 percent. Now, its market value is at $2.4 billion. By comparison, Payless ShoeSource, one of the other big names in shoe retails, filed for bankruptcy protection in February and began shuttering 2,500 of its stores in the United States. Experts anticipate that with Payless ShoeSource leaving the competition, DSW will likely gain customers and sales.

Sources:

https://www.cnbc.com/2019/02/27/dsw-is-adding-more-in-store-nail-salons-to-its-shoe-stores.html

https://adage.com/article/cmo-strategy/dsw-bets-nail-salons-shoe-stores-lure-millennial-women/316778/

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YouCam Launched an In-Store AR Mirror Via an App – Perfect for Makeup Shoppers

· Retail Business, Retail Store Marketing

Retailers who sell makeup and other cosmetics have another tool up their sleeves with YouCam’s release of a new app. YouCam is a suite of applications from Perfect, an augmented reality developer. Thanks to the expansion of YouCam, in-store shoppers are now able to virtually try on makeup. This particular feature comes via a new YouCam for Business application.

Exploring YouCam for Business

The YouCam for Business application functions as an augmented reality mirror in the store. It is able to instantly demonstrate over 100 different products, streamlining the shopping experience for makeup buyers by eliminating second-guessing.

The application includes Perfect Console, which is the content management system retailers will use. This system also provides some data analysis to help the retailers adjust their business decisions. The application is already available on both Google Play and Apple’s App Store.

Using AI and AR to Virtually Test Makeup

The application from YouCam utilizes a range of artificial intelligence features to deliver this ability to let shoppers try out the makeup in augmented reality. Those include AI Smart Shade Foundation Finder, 360-Degree Live Hair Color Tryouts, and Advanced AI Skin Analysis.

Tried and Tested Application

Back in January, Perfect began working with both Cosmopolitan magazine and Ulta Beauty to roll out various pieces of similar technology, both in-store and online. The focus was the Beauty 3.0 suite with its AI features for skin diagnostics, makeup shade matching, and product recommendations plus live multi-color hair effects. Before this, at the end of 2018, Perfect released YouCam Video, an editing app that allowed mobile users to customize content for social media.

This latest application from Perfect as well as the testing done with Ulta Beauty is nothing new. Previously, Perfect has worked with numerous other brands to create virtual “try-ons” of hair coloring and cosmetics. Just some of the brands Perfect previously worked with in this manner include Punky Colour (from Jerome Russell), Madison Reed, Juicy Couture, Flying Solo, Maybelline, Estee Lauder, and Lancome Paris.

Great Potential

The potential uses for this YouCam application are numerous. The makeup industry is worth $48.3 billion worldwide, and Perfect will be providing YouCam in the form of software as a service.

With the use of an application like YouCam, makeup retailers will see more sales as customers are more confident in their choices. This will also reduce the number of product returns, each of which cost the retailer money. Shoppers will be happier with their purchases and retailers will benefit financially.

Sources:

https://www.retaildive.com/news/youcam-brings-in-store-ar-sampling-to-beauty-retailers/549653/

https://www.businesswire.com/news/home/20190301005008/en/YouCam-Introduces-In-Store-AR-Try-on-Solution-Beauty

 

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Airport Retail Sales Are Soaring

· Retail, Retail Business

Going to the airport and not seeing any retail stores would be an odd experience for most travelers, as most airports are bursting with stores. From those selling magazines and snacks to high-end retailers urging you to make last-minute purchases before your flight, there are numerous ways to shop in the airport. Recent insights show that this trend of airport retail will not be going away anytime soon, at least for certain brands.

Some Figures Related to Airport Retail

To give you an idea of the prevalence of airport retail and how much money it makes, consider a report from the Airport Experience News Fact Book and Washington Post that in 2017, travelers spent over $1.7 billion at travel convenience and newsstands in airports. GlobalData released a report in 2017 estimating airport spending could reach $49 billion worldwide by 2021, which would be an increase of 27 percent compared to 2016.

The urge to shop makes some logical sense since relatively recent estimates indicate the average North American traveler has about 90 minutes to wait from when they get through security to the time they board. Since up to 90 percent of the retail is following security, it seems natural that travelers would shop. To further increase the potential of airport retail, there are more and more global air travelers. 2016 saw 3.8 billion, and estimates put this figure at 7.2 billion by 2035.

Retail in Airports Is Changing

While there is no doubt that airport retail sales are doing very well and will likely continue to do so, it is also clear to those in the know that airport retail is undergoing changes. More companies have begun vying for airport retail space in recent years, making it more competitive. There have also been reconfigurations within airports that now force travelers to walk through hallways of stores to get through the airport.

Travel Essentials Are Changing

If you went to the airport a few decades ago, you would find an overwhelming number of stores selling print media, from newspapers to magazines to books. Now that people read on electronic devices, there is a decline in print media in airports. Instead, the retail focus has moved to snacks, toiletries, and small electronics – the current travel essentials.

Brands are also taking advantage of the shifting views of what constitutes a travel essential. Brooks Brothers and Spanx, for example, have both increased their presence at airports despite not being traditional travel essentials.

Travelers Actually Have Time to Shop

The soaring sales in airports are also attributed to the simple fact that travelers have more time to shop. Once they have gone through security, they have time to kill, so they can leisurely browse or buy. Furthermore, those who travel more frequently typically have more money. The result is more sales at airports.

Source:

https://www.retaildive.com/news/airport-retail-has-a-long-runway-for-the-right-brands/549298/

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How Major Retailers Like Walgreens and Kroger Are Using Artificial Intelligence

· Displays

Most people around the world are aware of the growing role of artificial intelligence, but you likely do not know just how far this technology extends. Many major retailers, including big names like Kroger and Walgreens, have begun incorporating artificial intelligence.

How Retailers Are Using AI

There are multiple ways that retailers are already using artificial intelligence or are planning to do so in the future. One of the most common applications is the use of AI facial recognition and similar AI tech for its ability to track physical movements or objects. An example would be using AI to understand what influences purchasing decisions in real-time. Or it could be something like a dressing room mirror that includes facial recognition technology to know when it is okay to dim the lights. Other retailers use this facial recognition to figure out how shoppers interact with various displays, technology, and merchandise.

Smart Displays to Customize Ads on Cooler Doors

Walgreens has harnessed artificial intelligence to customize advertising that gets displayed on the doors of its coolers. The AI estimates gender, age, and the weather along with other variables, then chooses the appropriate ad to display. This application also involves using facial detection software to see what items the shopper in question handles or even just looks at. Advertisers can then use this information to see if their ads and promotions are functioning. This is still in its pilot stage, but Walgreens will be expanding the pilot to include more stores. There are already about 15 companies, including Miller-Coors and Nestle, that want to test this functionality.

Smart Mirrors to Make Suggestions and Adjust Lighting

The flagship store for Ralph Lauren is showing how artificial intelligence can improve a customer’s clothes-shopping experience. The mirror has several functions, including adjusting the lighting based on shopper preferences and alerting a salesperson when the shopper needs assistance. The most important part of the smart mirrors is their ability to identify the clothing that shoppers bring into the fitting room. It will then display these items on the screen as well as other colors and sizes plus complementary item suggestions.

Guess has plans for similar AI features with Alibaba in China. It will include smart mirrors as well as AI-enabled fitting rooms and smart racks.

Help with Shelf Life

There are also numerous AI applications that help in terms of shelf life, as shown by the partnership between Microsoft and Kroger. The project is still in testing, but it will hopefully create stores that can visually flag items on the shelf based on someone’s shopping list. This will make it quicker to shop and allow for targeted advertisements.

There is no doubt that the applications of artificial intelligence for retailers will continue to grow. Some will help the retailers, others will improve the shopping experience, and yet others will benefit all parties involved.

Source:

https://www.forbes.com/sites/bryanpearson/2019/01/28/the-soup-has-a-familiar-face-how-artificial-intelligence-is-changing-kroger-walgreens-and-others/#7ed0c46b12f7

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Meet, the Company From Former Toys R Us Execs

· Retail, Retail Business, Retail Store Marketing

Toys R Us was all over the news last year when it liquidated its business due to stiff competition from online retailers. Following the liquidation, the Angelo Gordon investment firm, Solus Alternative Asset Management, and other lenders received control of the Toys R Us intellectual property, including Geoffrey, Babies R Us, and Toys R Us. Now, the former executives behind Toys R Us are making another attempt at appealing to the same demographic but with adjustments for the modern market that put its previous experience to good use.

Introducing Tru Kids

Starting on January 20, 2019, some of the former executives from Toys R Us began Tru Kids, a company that will manage those brands. Tru Kids has its headquarters about 20 minutes away from where Toys R Us used to have its headquarters, in Parsippany, New Jersey.

The president of the new Tru Kids is Richard Barry, who was formerly the Toys R Us chief merchandising officer. The vice chairman is Yehuda Shmidman, who used to be the Sequential Brands SEO. That brand licensing company is famous for running labels such as Martha Stewart Living. Although the team at Tru Kids will be tighter than that of Toys R Us, there will be some overlap, with many employees previously working with Toys R Us and Babies R Us.

A Plan in Progress

Despite having announced the inception of Tru Kids, the executives behind it are still working on the business plan. They are evaluating various options, from partnerships to pop-up shops to stand-alone stores. Richard Barry is not taking any possibility off of the table at this point.

The Plan

The initial focus of Tru Kids will be to grow the name of Toys R Us across the country. The brand still has global operations in 900 stores with over $3 billion in 2018 retail sales. As such, there is still a starting point to grow from.

What Execs Learned and Future Challenges

But Tru Kids will take advantage of the lessons it learned from Toys R Us. Tru Kids will emphasize customer service, in-store experience, and technology. This is a direct response to the criticism of Toys R Us for its lack of investment in digital strategy and in the stores.

At the same time, Tru Kids will face challenges, such as the problem that many toymakers will be hesitant to work with the Toys R Us execs again. This is particularly true considering many vendors never received full payment for products they sold to the company prior to its liquidation. There was also the fact that vendors and toymakers experienced a drop in sales following the closure of Toys R Us stores.

Source:

https://www.cnbc.com/2019/02/11/toys-r-us-executives-plot-retailers-comeback-with-tru-kids.html

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L’Occitane Committed to 100 Percent Sustainable Plastics – Is This the Future of Retail?

· Retail, Retail Business

L’Occitane recently made headlines by signing a deal that will provide it with 100 percent sustainable PET plastic. This comes via a deal with Loop Industries, a tech company that focuses on providing corporations with food-grade sustainable plastic. In addition to announcing the deal with Loop Industries, L’Occitane signed the New Plastics Economy Commitment from the Ellen MacArthur Foundation, committing to reduce its plastic waste and work toward pollution solutions in cooperation with governments and other businesses.

The Reach of the Switch

Since L’Occitane Group is actually the parent company of five different brands, this announcement has far-reaching effects. The brands in L’Occitane Group include LimeLife by Alcone, L’Occitane au Bresil, L’Occitane en Provence, Erborian, and Melvita. At the moment, L’Occitane en Provence uses 30 percent recycled plastic. This will increase to 100 percent recycled plastic in the brand’s bottles by the year 2025.

L’Occitane feels that this deal with Loop is a great opportunity to further its previous efforts. The global brand director of the brand L’Occitane en Provence, Adrien Geiger, referred to Loop’s technology as “game-changing” in its ability to help brands and consumers take strides toward reducing plastic pollution.

Previous Efforts by L’Occitane

This is not the first time that L’Occitane has made strides toward environmental friendliness. The company made headlines in 2008 when it introduced its eco-fills program, requiring as much as 90 percent less packaging compared to the previously used containers. Following this, L’Occitane collaborated with TerraCycle to offer a recycling program in-store for various empty cosmetic containers. At the time of the announcement, L’Occitane had in-store recycling at about 30 percent of the brand’s global locations. As part of the announcement, this will expand to include all locations by 2025.

Other Companies Have Made Similar Announcements Recently

L’Occitane is just one of many major companies to make similar announcements in recent months or years. About a week prior to the announcement, By Humankind, a personal care retailer, raised $4 million of seed funding to work toward offering products that reduce waste from single-use plastics. In January, Loop Industries partnered with dozens of huge brands, including The Body Shop, Unilever, Nestle, Procter & Gamble, and Nestle. This partnership came as part of a pilot program that introduces refillable and reusable packaging made with durable plastic, glass, or stainless steel.

With so many major international brands making steps toward sustainable plastics or eliminating plastic, it is safe to assume that this will be a growing trend. As the demand increases, more companies will likely arise to produce sustainable plastic and alternatives. That will likely result in lower costs of adoption, encouraging even smaller brands to join the trend.

Source:

https://www.retaildive.com/news/loccitane-commits-to-100-sustainable-plastics/548111/

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Kohl’s Is Testing a WW Partnership by Including a Wellness Studio in a Chicago Store

· Retail Business

With the rise of online sales, many retailers are trying to implement creative solutions to get customers to visit their brick and mortar stores. Kohl’s is teaming up with WW, formerly Weight Watchers International, to promote wellness and try a new way of attracting clients. This goes along with WW’s recent rebranding and push to become a lifestyle platform instead of just a dieting program.

A Wellness Initiative

The partnership between Kohl’s and WW is part of a series of wellness initiatives from the retailer. These include a WW studio within a Chicago Kohl’s store. This comes in the form of a “community space” that spans 1,800 square feet. Kohl’s customers and employees will be able to use the area, and there will also be workshops for the local WW members.

To further the alliance, Kohl’s is also going to start selling some WW kitchen products in June. These items will be available online as well as in stores. Kohl’s employees can also receive subsidized WW memberships. Neither Kohl’s nor WW has indicated or commented on any potential expansions of this studio idea in the future.

The Goal

The idea behind the partnership and wellness studio is not only to encourage overall wellness, but also to differentiate Kohl’s from other similar stores. They, like other department stores, want people to continue shopping in stores as well as online. The industry is clearly struggling with Sears and Bon-Ton both filing for bankruptcy recently while J.C. Penney and Macy’s have started off 2019 with less-than-stellar earnings.

Not the First Way Kohl’s Has Stood Out

This latest wellness initiative and partnership with WW is just one of the many recent changes Kohl’s has implemented to help it stand out from the crowd. In 2017, Kohl’s made a deal with Amazon to sell some of the Alexa-enabled devices at certain locations and to accept Amazon returns. It has also started dividing up some of the larger Kohl’s locations to make room for tenants, such as Aldi.

The partnership with WW is not too surprising since Kohl’s had previously hinted at working with fitness gyms. On a related fitness note, Kohl’s did begin expanding the space dedicated to athletic apparel. In the last reported quarter, some of the highest-selling brands at Kohl’s included Nike and Under Armour.

Time will tell if the new partnership between WW and Kohl’s will help out both companies. WW will be reporting its quarterly earnings in late February while Kohl’s will do so in early March.

Source:

https://www.cnbc.com/2019/01/29/kohls-is-putting-a-weight-watchers-studio-in-one-of-its-stores.html

With the rise of online sales, many retailers are trying to implement creative solutions to get customers to visit their brick and mortar stores. Kohl’s is teaming up with WW, formerly Weight Watchers International, to promote wellness and try a new way of attracting clients. This goes along with WW’s recent rebranding and push to become a lifestyle platform instead of just a dieting program.

 

A Wellness Initiative

 

The partnership between Kohl’s and WW is part of a series of wellness initiatives from the retailer. These include a WW studio within a Chicago Kohl’s store. This comes in the form of a “community space” that spans 1,800 square feet. Kohl’s customers and employees will be able to use the area, and there will also be workshops for the local WW members.

 

To further the alliance, Kohl’s is also going to start selling some WW kitchen products in June. These items will be available online as well as in stores. Kohl’s employees can also receive subsidized WW memberships. Neither Kohl’s nor WW has indicated or commented on any potential expansions of this studio idea in the future.

 

The Goal

 

The idea behind the partnership and wellness studio is not only to encourage overall wellness, but also to differentiate Kohl’s from other similar stores. They, like other department stores, want people to continue shopping in stores as well as online. The industry is clearly struggling with Sears and Bon-Ton both filing for bankruptcy recently while J.C. Penney and Macy’s have started off 2019 with less-than-stellar earnings.

 

Not the First Way Kohl’s Has Stood Out

 

This latest wellness initiative and partnership with WW is just one of the many recent changes Kohl’s has implemented to help it stand out from the crowd. In 2017, Kohl’s made a deal with Amazon to sell some of the Alexa-enabled devices at certain locations and to accept Amazon returns. It has also started dividing up some of the larger Kohl’s locations to make room for tenants, such as Aldi.

 

The partnership with WW is not too surprising since Kohl’s had previously hinted at working with fitness gyms. On a related fitness note, Kohl’s did begin expanding the space dedicated to athletic apparel. In the last reported quarter, some of the highest-selling brands at Kohl’s included Nike and Under Armour.

 

Time will tell if the new partnership between WW and Kohl’s will help out both companies. WW will be reporting its quarterly earnings in late February while Kohl’s will do so in early March.

 

Source:

https://www.cnbc.com/2019/01/29/kohls-is-putting-a-weight-watchers-studio-in-one-of-its-stores.html

 

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Zwipe Has Raised $14 Million to Develop Biometric Payment Cards

· Retail Business

Zwipe is a Norwegian business that works to integrate tech to read fingerprints into a range of payment cards. This tech from Zwipe is designed to enhance security. Recently, this Norwegian company made headlines via an announcement that it had raised $14 million via a new share offering and plans to put that funding to good use.

The Funding

The new financing of the equivalent of $14 million came from around 2,300 investors. The company debuted on the Merkur Market in Oslo in late January and the funding occurred prior to this listing in its shares offering. The offering itself was over-subscribed by a significant amount, gaining a great deal of public interest.

The offering included 6 million new shares in Zwipe, with each share priced at NOK 20. Overall, this is a value of NOK 120 million, the equivalent of 14 million USD. The company’s pre-money valuation was NOK 189 million, the equivalent of $22 million.

The Funds Will Go to Biometric Payment Cards

The funds that Zwipe raised will be put to good use to ensure that the company is able to meet its goals regarding its biometric payment cards. Zwipe is already deep in preparations for rolling out its biometric payment card technology commercially. That rollout should occur at some point in the second half of this year. The rollout will begin in Europe and may also include the Middle East. The funds recently raised will help Zwipe scale up so that it can ensure the commercial rollout goes off without a hitch.

Zwipe also has plans to integrate that same biometric payment card technology into other devices and formats. One example would be wearables that would prevent the need to carry around a credit card in order to use it. According to a Zwipe spokesperson, the expansion into wearables and other devices will likely occur in 2020.

Zwipe Already Has Plenty of Experience

Zwipe first made headlines several years ago when it partnered with MasterCard. Even so, the company is taking things slowly and still on the pilot stage of its payment cards. Zwipe has active pilot programs as well as partnerships in Asia, the Middle East, and Europe. Specifically, the pilot program includes Intesa Sanpaolo Bank in Italy and 10 banks in the Middle East. There is also a pilot program with the Bank of Cyprus and more European pilot programs should launch in the first half of this year. In terms of partnerships, there are active ones in China and the Philippines.

The biometric payment card technology from Zwipe has the potential to bring yet another revolution into how we pay for retail goods.

Sources:

https://www.retaildive.com/news/zwipe-raises-14m-to-pursue-biometric-payment-cards/547170/

http://zwipe.com/zwipe-raises-nok-120-million/

https://techcrunch.com/2019/01/21/zwipe-tops-up-with-14m-to-bring-biometric-payment-cards-to-market-this-year/

 

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Many Former Retail Stores Are Now Warehouses or Manufacturing Centers

· Retail, Retail Business

It is no secret that many large retail stores are being forced to shutter stores or even declare bankruptcy. But what happens to the empty spaces that are left behind? Some of them are just sitting empty, but a surprising number have moved onto a new life as a warehouse or manufacturing center.

CBRE Found the Trend

CBRE is a real estate services provider who looked at what has happened to the empty malls and other large retail spaces across the country. It has historically been particularly challenging to change a retail space into an industrial one and even today, the number of successful conversions is somewhat small. Even so, CBRE saw a clear trend and predicts that more of these conversions will occur in the future.

Overall, the company found 24 examples of former retail spaces that are in the process of becoming or already are warehouses or supply chain centers. In those 24 spaces, the 7.9 million square feet that used to be retail space has become 10.9 million square feet for industrial space. In many cases, the old building is torn down and replaced, accounting for the increase in square footage.

Some Examples

In Milwaukee, a former Toys R Us now houses Engine & Transmission Exchange, which is a car part remanufacturer. There are also six dead malls spread throughout the United States that have already become huge manufacturing plants with logistic hubs or are in the process of it. Go to Euclid, Ohio, for example, and you will notice that the building that used to be Euclid Square Mall is now being converted into an Amazon fulfillment center for e-commerce.

The former Randall Park Mall nearby North Randall, Ohio, is already an Amazon facility. Some changes stay within the same company, such as the Memphis, Tennessee location owned by Sam’s Club that used to be a store but is now an e-commerce fulfillment center.

Why It Makes Sense

There are many factors behind the trend of converting retail spaces to serve another purpose. The major retailers that used to occupy these spaces are struggling as sales move online. That leads to closures. At the same time, the increase in online sales means that third-party logistics and shipping providers need more space than they used to in order to coordinate and expedite shipping. In fact, many realtors who specialize in these types of spaces have noticed a trend of a greater demand for e-commerce operation locations than available spaces.

At the same time, there are some complications, such as the fact that retail assets are worth more than industrial ones along with zoning issues and tax complications.

Source:

https://www.cnbc.com/2019/01/30/from-toys-r-us-to-tk-heres-how-shuttered-stores-are-getting-a-new-life.html

 

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How Location Intelligence Is Helping Retailers Grow and Bring in More Customers

· Retail Business

Advances in technology have proven to be incredibly useful for retailers and one of the more recent examples of this is location intelligence. This type of location intelligence is the result of hyper-digitalization and a way that brands can use that advanced technology to appeal to consumers.

Location Intelligence Allows for Personalization

Today, consumers expect highly-personalized engagements instead of one-size-fits-all advertising, and location intelligence plays a role in this. Using location intelligence, companies can see where their clients are in a given moment and offer a relevant coupon, discount, or advertisement. An example would be displaying an ad for a coupon for an ingredient in a recipe that was recently searched, but doing so while the customer is in the store choosing which brand to buy.

An Evolution of GIS

In many ways, the advent of location intelligence is an evolution of GIS, or geographic information system technology. While GIS was used to help choose larger-scale things, such as where to open a store, the inclusion of the Internet of Things (IoT) lets them use more specific location intelligence. This intelligence is derived from the GIS tech found in wearables, smart cities, mobile devices, connected cars, and more.

Using Location Intelligence for Personalized Advertising

One of the most obvious applications of location intelligence for retailers is with personalized advertising. One billboard advertiser used location intelligence in a unique way, showing that billboards can still be effective when you have the right information at your disposal. The advertiser used digital billboards and a partnership with a high-end fitness club and major airline. The strategy targeted the digital billboard ads based on originating city and flight number. The result was that those getting off long-haul flights got an ad encouraging them to book an exercise class that would reduce jet-lag.

Personalized advertising can also be done on a smaller scale, such as a high-end grocery retailer that had a slump in sales and decided to use location intelligence software to better get to know customers and overcome it. They learned who the highest-value customers were, how far from home they shopped, and that these shoppers preferred an efficient in-store experience compared to delivery since they would not be home during the day.

Using Location Intelligence for Hyper-growth

A major Russian retailer provides the perfect example of how you can use location intelligence to open a whopping 2,500 stores in a year and become the fastest-growing retailer in Europe. The Geospatial Cloud delivered location intelligence tech that let the retail execs view as well as predict trends within specific geographic areas. That led to the automation of the process of selecting a new store location.

Source:

https://www.forbes.com/sites/esri/2019/01/30/how-companies-use-location-intelligence-to-delight-customers-fuel-growth/#45416f73637e

 

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