Display Tips
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Posted: December 07, 2018Read More
As a retailer, one of your main goals is increasing sales, which you can do by getting the attention of potential customers with a floor display and other design elements. Just like with other retail displays, the floor display will have a significant impact on whether customers decide to stay in your store and keep browsing, potentially leading to a purchase. Follow these floor display tips to draw in your customers’ eyes and increase sales.
Keep Displays Simple and Clean
One of the most important things to keep in mind with your floor displays is that they should always appear clean and relatively straightforward. Fun displays do grab attention, but they should still have some element of simplicity to avoid being overwhelming. Overcrowded displays turn customers away, while well-organized ones draw them in since they can easily view all the products.
Use Themes
Simplicity and creativity are not mutually exclusive
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Posted: July 23, 2018Read More
Your retail displays are of the utmost importance to sales. Hopefully, they present your merchandise in an appealing manner while showing potential clients what you have on offer and what it can do. Because of the importance of displays, a simple mistake can lead to a drop in sales, hurting your bottom line. To improve your store’s sales figures, avoid the following retail display mistakes.
No Coherency in Display Units
As a store, you never want to use an assorted collection of displays in varying styles, sizes, and colors. If you use more than a handful of different shelving systems and racks, it may hurt your shoppers’ psychological state and will certainly take away from your products due to a chaotic or cluttered appearance. Instead, choose a display scheme and then follow through. Depending on your store, you may be able to use multiple types of displays, but ensure they have a common element that ties them together.
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Posted: June 22, 2018Read More
It is no secret that visual merchandising is playing an increasingly prominent role in the consumer experience. To succeed in todays hyper-competitive market, retailers need to succeed not only in selling their customers products but also in selling them in-store experiences. Visuals are inevitably a huge component of that in-store experience, and retailers today need to ensure their visual merchandising strategy is on point.
;In an era in which consumers can buy literally anything online, the customer experience within the four walls has also become that much more important to drive traffic and, ultimately, transactions Marc Price explained in Forbes. Product presentation, for instance, can go a long way to stimulate purchase behavior.
Visual merchandising, however, can present challenges for stores. Lets take a look at the top three visual
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Posted: June 18, 2018Read More
From store layout to signage to lighting to window displays, it is no secret in the retail industry that visual merchandising is key to getting customers into a store and enticing them to make a purchase. Wondering about the latest trends in visual merchandising in 2018? Let's take a look.
Dynamic Lighting
If you want to sell more, all you need to do is turn on the lights. Did you know that one-fourth of consumers make an unplanned purchase because of lighting? Dynamic lighting involves leveraging light color, intensity, and direction to draw consumers attention to a specific product, which can, in turn, boost sales. As a rule of thumb, bright lights that exude an upbeat, positive vibe tend to drive purchasing.
Interactive Merchandising
Forget about trying on a product. By leveraging a range of new technologies, including virtual reality, coding technology, and motion sensors, brands are making shopping much more interactive
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Posted: March 23, 2018Read More
Interactive retail displays are increasingly gaining traction among retailers, who recognize them as a powerful way to create more engaging in-store displays and grab and hold customer attention. Luxury retailers like Burberry, Alexander McQueen, and Audi have increasingly begun to leverage the power of in-store interactive displays, as have more mainstream retailers like Primark, Nordstrom, and New Balance. So, what exactly are the benefits of utilizing in-store interactive displays? And how can they be used to maximize customer engagement? Let’s take a look.
Grab Your Customers’ Attention
Static retail displays rely on design and color to grab the attention of customers, and it can be a challenge for individual displays to truly stand out from the crowd. Interactive displays, however, naturally have an attention-grabbing quality to them that can convince customers to stop, take a look, and, ideally, even wander into
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Posted: December 01, 2015Read More
It's a changing demographic in your business. Whether you own a shop in a mall, now more likely a retail center or you own a stand-alone location in a high traffic area, your likely customer is getting younger. Millennial customers have different expectations. They are hands on, well informed and less likely to respond to a high-pressure sales situation. To enhance your retail location and encourage sales, it's important to meet the needs of the millennial customer. These tips can help to make that happen.
1. Keep things clean and organized and visually entertaining. Millennials don't make decisions as quickly as others. They want to see a clear, organized space.
2. Invest in quality lighting and displays that allow items to stand out. Keep items interesting by incorporating great graphics more information and less of the sales pitch.
3. In the world of selfies and Instagram, a more visual -
Posted: November 05, 2013Categories: Display TipsRead More
The art of presenting jewelry to your potential customers is all in how you display them. Carefully staging a display that focuses ones attention to the greatest features of the jewelry is the best way to get the attention of your potential buyers. Aside from the display, you have to pay attention to the security of the jewelry, ease of transportation; lighting and traffic flow whether it is inside or outside your store.
With that in mind, listed below are some tips and things you should consider when planning on displaying your jewelry inventory to its full potential:-
- Two of the most effective showcase modules for displaying jewelry include the "L" and the "U" shape display configuration. The idea is to ensure that the display section is presented in such a way that potential buyers can easily go through the section and even try out the jewelry without bumping into each other recklessly. The "L" and "U" design
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Posted: April 12, 2009Read More
Displays available at www.subastralinc.com
Merchandise featured items along with complementary accessories, additions and upgrades within a well-focused retail area. The display you present should visualize and inspire with multiple combinations and suggested options. Always allow room for the customer to further explore and find coordinates even though, in reality, what you have assembled are all potentially winning formulas. If the prospective customer is able to participate successfully in this exercise their degree of involvement brings with it a greater likelihood of a sale.
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Posted: January 27, 2008Categories: Display TipsRead More
Displays offer a visual glance into a stores image. One of the most important store fixtures a retailer has to consider, is the display table. This is usually the first display of merchandise a consumer will come into contact with, which makes it a great area for impulse shopping. The display table used should be as inviting as the items merchandised. Displaying colors and categories that tell a story, such as, jeans, tops, sweaters and handbags work well on tables. Merchandise should be folded and arranged throughout the day, keeping it tidy and inviting - consumers are less likely to approach a display table that is messy and jumbled.
