Subastral Inc.

Retail Business, Store Fixtures & Display Tips

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How to Effectively Organize A Small Retail Space

September 28th, 2015 · No Comments · Displays

75 percent of consumer purchasing decisions are made at the shelf. How you organize your small retail boutique can have a profound effect on consumer behavior. Organize your space well, and consumers will purchase more. Organize it poorly, and your sales will suffer. So, what is the key to effectively organizing your small retail boutique? Take a look at these four tips and tricks.

1. Make your entrance welcoming. First impressions are critical, so the entrance of your retail space should always be sparkling clean, warm, and welcoming. And don’t clutter your entrance with too much inventory. The idea is to give your customers room to absorb your shop. You don’t want customers feeling crowded or bumping into one another.

2. Put your best products toward the front of the store. It tends to be advantageous to put your best products, or those with the best profit margin or highest revenue, toward the front of the store. Lower-priced items, such as sale items, should be placed toward the back of the store. More likely than not, shoppers are in search of a bargain. If they will have to wander through the entire store before they get there, another, more expensive item could very well catch their eye, driving up your revenue.

3. Make it easy for shoppers to find what they need. Shoppers should always be able to find things in your stores easily. The average supermarket shopping trip is 23 minutes. If your customers can find what they need in 10 minutes, they will likely spend the extra time browsing the store and buying things that they might not necessarily need, which boosts your sales. You always want customers to be able to find the things they need quickly, so that they can spend their extra time browsing around and potentially putting more things in their cart.

4. Leverage the power of cross merchandising. Cross merchandising, the art of placing related items together (such as grouping together all the items you need to make a meal in a grocery store or grouping together an entire outfit in a retail boutique), can encourage consumers to buy more. They might go in your boutique looking for a pair of pants, but if they see a shirt that matches perfectly, they might decide to pick that up as well.

The bottom line? With intelligent organization, you can improve customers’ shopping experience in your small retail boutique, driving sales and boosting revenue.

 

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