Subastral Inc.

Retail Business, Store Fixtures & Display Tips

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The Psychology of Store Design

September 5th, 2017 · No Comments · Displays


It’s no secret that retailers put a lot of time, effort, and money into getting a deep understanding of the psychology that drives consumer behavior. And it is easy to see why: there is a clear relationship between sales and store design. An ideal store layout can have a significant impact on customers’ purchasing choices, either pushing them to make a purchase or deterring them from going for a particular product. A thorough understanding of the psychology of store design is, therefore, key to driving sales. So, how can you tap into consumer psychology to drive sales when it comes designing your retail store? Be sure to keep the following tips and tricks in mind.

First Impressions Matter

First impressions always matter, and in the world of retail design, they matter quite a lot. To pique your customers’ interest, make sure you have a dazzling window display – ideally with mannequins if you sell any type of apparel – and a compelling entrance. These two elements of store design are essential to making a good impression and getting people through the doors of your store.

Avoid Long Aisles

Long aisles that go on across your store uninterrupted aren’t good for driving customers to make purchases. The majority of people out there have fairly short attention spans, and when customers see rows and rows of merchandise, they’ll tend to breeze right through them, assuming everything on the shelves is the same. You need to physically break up aisles to signal to customers where there are different types of merchandise and ensure they see everything that you have to offer in your store.

Pay Attention to How You Stock Your Shelves

When it comes to product positioning, the middle shelf is prime real estate. This shelf is at eye level, and the products here are therefore most likely to be noticed by customers. Place your best-selling products here, including your high-value merchandise and leading brands. The top shelf is less likely to attract attention, so place your slower-selling items here. Discount items and own brand items should always be placed on the lower shelf.

The bottom line is that store design can have a huge impact on retail store performance. If you want to maximize your sales, make sure you consider the psychology of store design when designing your own retail store.

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